Vintage Vinyl

Vintage Vinyl Packaging.

Create and Design Artist Brand Identities and Album Releases for iconic Super-Producers. Music, Videos, Tours and Merchandising.

Early in my design career, I had the rare opportunity to work on a series of Flyte Tyme artist releases, singles and special projects for legendary producers Jimmy Jam & Terry Lewis who had a profound influence on me.

In 2017, Jimmy Jam and Terry Lewis were inducted into the Songwriters Hall of Fame and are considered the most successful writing/production team in modern music history with 16 No. 1 hits, and 26 R&B No. 1 hits.

As an independent designer, I worked on a wide assortment of music projects across pop, R&B and instrumental genres both for Flyte Tyme productions and other record labels. I’ve included select works including covers for Greek composer/producer Yanni.

CHALLENGE:

Capture the artist’s unique brand expression for a wide variety of packaging, promotion, music video and touring deliverables, usually under tight deadlines. Collaborate directly with the producers, artists and record labels.

ROLES:

Art direction, design, illustration, hand-tinting, retouching, original photo-art, set design, tour merchandising, special event design.

Create, direct and manage photo sessions, image and brand assets, production budget and distribute deliverables to record labels.

SOLUTION:

Create, collaborate, and innovate timeless visual representations of each music project in a variety of media formats while evolving the artist’s brand story.

RESULTS:

Creating a strong artist brand identity at a unique moment in music while helping to establish a strong artist visual presence and cross-over appeal in mainstream markets. Achieved gold record sales on all projects.