Vintage Vinyl Packaging.
Create and Design Artist Brand Identities and Album Releases for iconic Super-Producers. Music, Videos, Tours and Merchandising.

Early in my design career, I had the rare opportunity to work on a series of Flyte Tyme artist releases, singles and special projects for legendary producers Jimmy Jam & Terry Lewis who had a profound influence on me.
In 2017, Jimmy Jam and Terry Lewis were inducted into the Songwriters Hall of Fame and are considered the most successful writing/production team in modern music history with 16 No. 1 hits, and 26 R&B No. 1 hits.
As an independent designer, I worked on a wide assortment of music projects across pop, R&B and instrumental genres both for Flyte Tyme productions and other record labels. I’ve included select works including covers for Greek composer/producer Yanni.
CHALLENGE:
Capture the artist’s unique brand expression for a wide variety of packaging, promotion, music video and touring deliverables, usually under tight deadlines. Collaborate directly with the producers, artists and record labels.
ROLES:
Art direction, design, illustration, hand-tinting, retouching, original photo-art, set design, tour merchandising, special event design.
Create, direct and manage photo sessions, image and brand assets, production budget and distribute deliverables to record labels.
SOLUTION:
Create, collaborate, and innovate timeless visual representations of each music project in a variety of media formats while evolving the artist’s brand story.
RESULTS:
Creating a strong artist brand identity at a unique moment in music while helping to establish a strong artist visual presence and cross-over appeal in mainstream markets. Achieved gold record sales on all projects.
DETAILS
Services
Artist Brand & Identity, Design, Art, Photo Sessions, Marketing, Music Videos, Tours, Merchandising, Set design and Promotion
Clients
Flyte Tyme Productions, CBS Records-Tabu Records, Private Music, Sony, MCA Records
Role
Art Director, Designer, Illustrator, Set Designer