WHAT'S YOUR
Your brand is defined by
those who experience it.
those who experience it.
– Brian Solis
People want to be a part of your brand story if they have shared values and beliefs that solve their problem in a tangible way that excites them.
1. Your brand is an extension of your story
2. Your audience is the HERO of your story
3. You are the guidE
4. Your product or service is the solution
Your story is your most valuable marketing tool.
Use your story to grow your business.
In today’s chaotic and confusing business and social landscape, connecting with your audience is the number one goal. Regardless of your brand’s purpose, finding authentic ways to create an emotional bond with your audience is everything.
In order to stand out from the crowd you have to shift from just broadcasting your promise. Don’t just tell your audience a story, invite them into one.
Brand stories are powerful tools for building trust since they are original, emotional, sharable, and memorable. The sharing aspect is what enhances brand awareness and drives growth.
So, what is your brand story?
These are descriptive, conversational, inspirational, stories that speak directly to your audience and bond them to your business, product or service. They can be testimonials, videos, social, online content, print content, live events, promotion, anything that speaks directly to their needs, preferences, pain points and life events during their journey in order to solve their problem and cause a transformation to happen.
Your brand story is much more than just a narrative or content.
Your brand story is so much more than content on a website or packaging. It goes beyond the narrative to include your brand image, interpretations, and emotions.
- INVITE PEOPLE INTO YOUR STORY
- SHOW THEM A VISION/PICTURE OF SUCCESS
- CONTRAST THE REWARD WITH FAILURE TO TAKE ACTION
Tell stories about real people, that others can admire, be inspired by, and care about.
Be consistent with your brand message.
Confusion is the enemy, it can ruin your brand promise, so make sure your story is clear and consistent with your image and promise. Clarity is King.
By creating and communicating a compelling and emotionally engaging brand story, you can make your brand more personified, relatable and drive authenticity, which helps to create relevance, trust and loyalty. Communicate simply and clearly about what helps people survive and thrive.
However you tell your brand’s story, be sure you reach out to those who care about your business, your products or services. Give your audience a story they can actually relate to and foster long-term relationships built upon trust and positivity.
Develop Content to Grow your Brand. It should include:
- Your Message
- Your Story
- 3 Bullet Points
- Where To Get It
Are you telling your brand story effectively?
Content is key to creating amazing brands. The stories we tell, the value we create, that’s what really matters. It’s about the long term bringing of authentic stories.
Now, is the time to GO DEEP and build an immersive brand experience that is enduring and flexible to grow and evolve with your customers needs. Only then, can you can fly into your future and take others with you!
GO!
Let's connect on your success story!