Dale Waters

DALE WATERS

VISUAL STORYTELLER

CREATIVE DIRECTOR.
UX VISUAL DESIGNER.

I create authentic brand experiences that solve problems, tell stories and drive results.

Dale Waters

DALE WATERS

SR. CREATIVE DIRECTOR

UX VISUAL DESIGNER

Achieve Brand Clarity

When it comes to building purpose-driven brands, most companies struggle with delivering a clear message in a chaotic business economy. The next evolution of branding does not start with creative, but with human-centered experience design to help people thrive in our new digital era.

I build bridges that connect brands and people with values-based actionable content to activate customers at every touchpoint across their journey for a unified brand experience.

I’ve worked as an independent designer and successful entrepreneur, both remotely and onsite throughout my career. I’ve been involved on both sides of the client-agency relationship with global marketing agencies and as a Sr. Creative director/designer/co-founder of an innovative consumer brand we built from start-up to $10M category leader in the competitive baby safety market. 

I create authentic brand experiences that solve real problems, tell stories, and drive results. 

I can help you achieve brand clarity through a consistent visual language, voice, UX, and UI to create a compelling brand experience your customers will care about. Working seamlessly with your creative team, I will support your client’s digital strategy and business goals to create high value for you and your clients.

Your brand should evolve as you do. So whether it’s a new product launch, a refresh, or total transformation, let’s team up on your next success story and build a path to your future.

THE FUTURE IS NOW.

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GO LONG.

clar·i·ty /ˈklerədē/
noun: 1. the quality of being able
to see, hear or understand. simplicity.
2. the quality of transparency, purity or visual clarity.

cloud
cloud

IT'S TIME TO

ARISE

reaching hand down
reaching hand up
cloud
cloud

ELEVATE

YOUR THINKING

Elevate Tennies
go deep leaper

design • brand • web • motion • art

GO DEEP

DEEP IS CALLING

im·mer·sion /iˈmərSHən/
noun: 1. the act of immersing someone in water.
plunge into, absorb, soak up.
2. deep emotional engagement with a brand, product or creative work: real world experience.

go deep leaper
go long leaper
go long type

ALWAYS LEAD NEVER FOLLOW

WHAT'S YOUR

BRAND

STORY

Need some clarity? Download PDF 

 

THE
FUTURE
IS NOW

future is now jumpman

Let’s CONNECT on your next project and build a path to your future!

CREATE • COLLABORATE • INNOVATE